Businesses Use Yellow Page Advertising

Although Yellow Page Directories have been predicted to go the way of the dinosaur, businesses still use this multi-billion dollar medium (Grant) of advertising because it allows certain types of businesses to reach a broader market area, maintain a solid and consistent message, and create attention, interest, desire and action in consumers. Any type of business can engage in Yellow Page Advertising, but the businesses that most frequently find a strong return on investment fall into one, or more of the following categories: Retail, Restaurants, Emergency Services, and New Businesses.

Word of Mouth Marketing and Paid Advertising

 Smart business owners know that advertising is a great source for generating new customers (KQV) and engaging current customers to return again and again. But when it comes to a return on investment, many small business owners especially fall into the trap of trusting their customers to do all of their advertising, a type of free marketing known as Word of Mouth Marketing, or Word of Mouth Advertising. After all, if a business treats their customer right, building a strong relationship that is mutually beneficial over time, then surely customers will be the only form of marketing a business needs, right? In a perfect world, yes, Word of Mouth Marketing would be the only type of advertising a business would need. Until that perfect world arrives, a land of fruitful prosperity for all in which customers remember everything about a business, know what image the business wants to project, is aware of every special in the past, present and future, and never have a bad day, paid advertising will be there for business owners. Word of Mouth Marketing is a great way to spread your brand around town, yet even the most knowledgeable customer knows only a small portion of your business.

The Main Products and Target Audience of Pepsi

Sweet, refreshing, and full of unnecessary calories, Pepsi and its variety of products continues to be the drink of choice for many individuals in the coveted target market of 18-35 year olds. Effective marketing and targeted advertisements has led to Pepsi’s success as a company and a brand, with products that reach out to a multitude of beverage drinkers, in North America and a growing international market. But as an obesity epidemic consumes the United States, with an audience growing ever more conscious of health concerns, and finite resources growing ever thinner—and more expensive—Pepsi is leading the way in marketing to its core audience, providing real solutions to the world’s health problems and economic depression. It also has the potential financially, and the obligation morally, to make its global brand ecologically sound.

Yellow Page Advertising: What Message Are You Sending?

In this era of electronic communication and easily accessible information, business owners still turn to one advertising source year after year to invest their marketing dollars: The Phone Book. Even when studies confirm that consumers use the internet first for their purchases, reaching for the yellow pages second or third (Lewis), directories are still a multi-billion dollar industry (Grant). Advertising dollars produce yellow page directories; if they didn’t still work to bring consumers to businesses, the yellow page industry wouldn’t exist. After all, business owners are savvy people. So, if you find you’re not getting the returns you think you should with your yellow page advertising, then it’s time to ask yourself what message your ad is sending before shifting your marketing budget to something else.